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HTML: The Structure and Foundation of Every Website

HTML (HyperText Markup Language) is the starting point for building websites. It defines the skeleton and structure of web pages and determines what content is displayed. Every website – from a simple business card to a complex portal – is built on HTML. Without it, the web would have no form or meaning.

Key Features of HTML

HTML uses tags that define the type of content in the document. Elements like <h1>, <p>, <a>, or <img> are used to structure text, create links, and embed media. Modern HTML5 introduces semantic tags such as <header>, <article>, and <section>, which improve code readability and support SEO and accessibility. HTML allows attributes to be added to tags – such as href, alt, or class – to extend functionality and enable integration with styles (CSS) and scripts (JavaScript). While HTML is static, when combined with CSS and JavaScript, it enables the creation of interactive and responsive web applications.

Practical Benefits of HTML

For developers, HTML is the starting point of every web project. It enables the creation of clear, semantically correct, and technically well-structured pages. For companies, HTML is the key to online visibility – proper structure and markup improve search engine ranking and accessibility for users with special needs. In combination with other web technologies, HTML forms a solid foundation for building modern and high-performing digital products.

Use Cases of HTML

HTML is used in all web projects – from simple personal sites and business presentations to complex web applications. Its knowledge is essential when creating email templates, landing pages, e-commerce platforms, and progressive web apps (PWA). Since it is rendered directly in the browser, proper HTML structure and markup are the foundation for any other layer of web technology.

HTML is the core language of the web – non-interactive, but absolutely essential. Without proper HTML, there’s no page, no optimization, and no accessibility. For any web project, it is the starting point from which everything else follows.

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Where have we used HTML?

Take a look at the examples

PSA Group/Emil Frey

Car Sales and Management Software

We created a web application which PSA Group employees can run on their laptop or use a responsive version on their tablets or telephones after they sign in. The original application lacked the necessary information. Since the customer wants to focus more on the sale of used cars, he needs a well-organized application with the current status, technical data, and availability.

Pernod Ricard

Custom Web for a Special Event

We designed an attractive microsite for the bartending event that contained all the necessary features, including the registration system. The guests could register for either the whole event or only for particular seminars that they were interested in.

PSA

Tyre Searching

In the form of a web application, we have made a database of all vehicles produced and sold available to dealers so that they can search for all the tyre combinations suitable for a specific vehicle by VIN code. The database contains a lot of records, so it was necessary to optimize the speed so that users could get the data immediately and not have to wait.